Blockchain Programmatic Corporation (BPC) is building the next generation programmatic advertising platform. The company’s mission is to provide advertisers and publishers with an unprecedented level of security and trust by developing a new blockchain foundation technology to support the programmatic advertising business (DSP, DMP, and SSP).

Blockchain will guarantee advertisers and publishers:

• security of auctions
• security of audience information data
• transparency of contracts
• transparency of traffic and immediately access to unified blacklist of all fraudulent user ID
• lowest operation cost

Programmatic trading has undergone a shift from open marketplaces to the private ones. Private marketplaces protect advertisers from fraudulent traffic, provide better confidentiality for all participants, and minimize middleman involvement. At the same time this trend negatively affects thousands of small advertisers and publishers which cannot afford the high costs of participating in or operating a private marketplace. We develop a platform that will create a next generation marketplace that would protect all participant from fraudulent traffic, low visibility deals, and spam ads and at the same time will have no barrier of entry for anyone who would accept principles of transparency, no-fraud, and trust. Thousands of small and medium sized advertisers and publishers will return back to the programmatic market when BPC platform is released.

Premium publishers and agency would benefit greatly by having an alternative to the Google/Facebook duopoly. The new BPC platform offers them a way to regain control over their inventories and campaigns respectively. Cryptocurrencies and the blockchain paradigm are maturing and becoming trusted platforms. In turn, we fully expect premium publishers and agencies to embrace this revolutionary advancement in conducting programmatic trading.

Programmatic advertising is a set of technologies, platforms, and services that allows for algorithmic (computational) placement of advertisement into digital media properties.

Programmatic is very big and continues to grow. According to the MAGNA (www.magnaglobal.com) programmatic advertising is the largest and fastest growing segment of $178B/year digital ad market. In the US, programmatic advertising covers over 70% of digital ad market and estimated at $27B market in 2017.

Numerous technical and business problems precipitated the fast decline of open marketplaces and resulted in its replacement by private marketplaces. The fundamental issue was chaos from multitude of platforms, myriad offerings, loss of auction transparency, lack of trust between advertisers and publishers, and proliferation of low quality traffic that was difficult to trace, remove, and contain.

Blockchain based platforms provide transparent ledgers and trusted smart contracts. These core attributes perfectly dovetail the industry’s need for clean traffic, audience data protection, and transparent transactions.

Blockchain Programmatic platform consists of three major modules:

• blockchain-based demand side platform (BDSP)
• decentralized data management platform (DDMP)
• blockchain and smart contract-based ad exchange (SMARTEX)

The first blockchain implementations were indeed slow. Notably, Bitcoin, the first digital currency based on blockchains took as much as 45 min or more to complete a single transaction. However, the state of the art has significantly evolved, and the latest solutions support up to 100-400K transaction/sec. Such performance allows us to provide complete real-time bidding (RTB) operations based on blockchain technology.

BPC supports all major programmatic platforms: DSP, DMP, and Ad Exchange. It also support blockchain smart contracts, and BPC currency design to access and operate at BPC platform.

Blockchain demand side platform (DSP) is a set of technologies, reports, protocols, and UI allowing advertiser or 3rd party DSP to define, set, and manage multiple ad campaigns of any complexity and enable them to participate in ad exchange auctions in real-time.

Decentralized data management platform (DDMP) allows advertisers and publishers to find and manage audience analytic information to support bidding decision in ad exchange auctions. Blockchain DMP is designed as peer-to-peer platform, where each node can be personal computers, cloud or proprietary hosted servers. All analytics data as well as access history logs are stored at DDMP P2P encrypted decentralized database shared by all platforms inside BPC.

Blockchain Programmatic Ad Exchange (SMARTEX) is designed to provide secure and transparent auction marketplace for advertisers and publishers. The main concept behind SMARTEX is a smart contract defined in blockchain paradigm as a unique mechanism of shake hands in business transactions. SMARTEX is a peer-to-peer platform where each bid and supply is visible and traceable by all auction participants.

The traffic quality verification is an Achilles heel of an open programmatic marketplace. Historically traffic feeds were defined in formats that allow easy substitution of real information with fake one. The luck of security and difficulty to trace original sources resulted in proliferation or low quality (frequently called as fraudulent) traffic that “counterfeiting” brand traffic by generation of ref. urls, browser and mobile device IDs, insertion a fake search data, fake destination url, etc. The competition without necessary technology ended with low transparency for everyone and the same fraudulent traffic hit marketplaces over and over again. Open programmatic marketplace ended up to be so dangerable to everyone that major advertisers and publishers started to build their own private alternatives.

Blockchain technology has a potential cure for traffic quality “disease”. Several competing companies are building solutions for programmatic traffic using blockchain technology

BPC is building their own solution too. In our approach each user ID will be encrypted by unique code that would be accessible for all market participant. Marketplace will vote on traffic quality and low quality traffic will be marked and stored in distributed crypto protected database. Everyone will have an access to the traffic quality data at any time. Blockchain technology will make impossible to fake new IDs and substitute quality rank with a new one. Considering huge volume of daily transaction the giant crypto protected blacklist of low quality IDs will be created. the problem will be solved and blockchain open market will replace private markets as a next step of evolution.

BPC will use its DDMP platform to manage audience analytics. DDMP will automatically generate audience analytics by processing auction protocols and transactions. It also would allow to use third party analytics data as a separated services. BPC audience analytics data will be encrypted and stored at audience data at hybrid cloud datacenter. Access and manipulation with audience data will be implemented by smart contracts between data owners and data recipients. Each BPC user will have an access to audience data overview and capability to access it using BPC coins.

Blockchain Programmatic Corporation Coins (BPC coins) will be the underlying currency to facilitate transactions on the BPC Platform. BPC coins will be issued to serve as a universal payment system between publishers, advertisers, service, technology, and data providers inside BPC Platform.

Users of BPC coin will have access to all platform services and can make private contracts to support auction, data incision, traffic validation, etc.

BPC coins inherently provide the open ledger that facilitates all the benefits of the BPC platform including transparency, accountability etc. This is why the BPCc is required for the core of any transaction on the BPC platform. Of course, after the completion of a trusted transaction, BPCc can be exchanged for other currencies.

Yes BPC team is a group of programmatic advertising experts with over 12 years market experience and blockchain specialist. The founding team has an experience of building solutions for SunLab, Nvidia, Intel, AOL, Next DIgital, Demand Media, Ask, Miva, Marchex, etc. We build, certified, and served DSP, DMP, and SSP (Ad Exchange) platform. We collectively hold over 80 US patents including 4 core patents in advertisement.

BPC CEO was a regional GM for Microsoft and Adobe. Executive team includes experts in programmatic advertising, web and aps development, and programmatic DSP, DMP, and Ad Exchange operation.

Company advisor list includes prof. of Computer Science and Mathematics, (expert on cryptography and AI), C-level executive from major international publishers, Venture Capitalists, Blockchain ICO experts, CTOs, and CEOs of major programmatic and martech companies.

Our roadmap consists of three stages of development:

• Stage 1. DSP, DMP and Ad Exchange integration with blockchain database and smart contracts. Acceleration of blockchain transactions to 100-500K transaction/second. Build and staff R&D;, DevOps, G&A; organizations. Accomplish necessary acquisitions of business and technologies needed to finish platform deployment. Building a patent portfolio. Integration with other blockchain platforms and technology adoption.
• Stage 2. Beta-release of the platform. First customer sign-in. Stable revenue stream. Building of international presents.
• Stage 3. Sign-in strategic partnership. . Worldwide platform proliferation. Build international services, support, and sales organizations.

Yes it does

BPT - Blockchain Programmatic Coin

The process is defined in the table below:

Yes, BPT is Ethereum ERC-20 smart contract token. BPT will be launch on markets after some days after main ICO.